Mercedes-Benz South West has the backing of City West Country Ltd, a privately-owned family ran organisation with more than three decades of motor industry experience. The founder of the franchise is determined that family values will remain at the heart of Mercedes-Benz South West for many years to come. Our business employs 600 staff who are based across 9 sites throughout the South West, which includes our 4 dealerships which are based at Exeter, Taunton, Plymouth and Truro.

We are currently looking for a General Manager at our Plymouth dealership. The working hours for this position are Monday to Friday 08:00-18:00 with a 1 hour lunch break.

Within this role the successful candidate will be responsible for the Sales & Aftersales departments for the Mercedes-Benz PC, LCV & smart franchises as well as maximizing sales, tracking KPIs and managing agreed budgets and costs.

What can we offer you?

  • 30 Days holiday (including bank holidays)
  • Commission Scheme
  • Company Car
  • Scottish Widows Pension Scheme
  • Employee Assistance Programme
  • Life Assurance
  • Excellent training and support
  • Career progression
  • Cycle to work scheme
  • Eye care vouchers
  • Long Service awards
  • Employee of the month awards



General Manager Responsibilities: 

  • Promotes the Mercedes-Benz culture of quality and excellence for self and team
  • Manages the sales & aftersales operations in line with the Company and Mercedes-Benz standards and processes
  • Monitors sales progress and takes action to meet targets agreed in the business plan
  • Delivers vehicle sales, service and parts sales
  • Controls costs and maximises profit margins to meet business targets
  • In conjunction with the Groups Marketing Manager, formulates and implements marketing plans for the business
  • Analyses current procedures and identifies opportunities for improvement
  • Communicates and influences colleagues across all business areas
  • Initiates meetings to drive sales and generate ideas/solutions from the team
  • Communicates and develops strong personal relationships with customers to maintain their continued loyalty
  • Encourages the team to build strong relationships with customers to maintain their continued loyalty
  • Evaluates customer feedback and ensures the team responds accordingly
  • Consults with customers to establish their needs to deliver a high level of service
  • Reviews customer satisfaction and implements improvements through the team
  • Ensures the showroom and all areas are presented to the highest standard
  • Manages resource allocation to optimise seasonal and promotional peaks
  • Maximises the use of all advertising and point of sale material
  • Ensures the sales & aftersales teams have full knowledge & understanding of product, promotional & marketing activities
  • Provides training & support to the teams to improve product knowledge and competitor awareness to increase sales & aftersales opportunities
  • Develops the capabilities of individuals/team through the performance management process providing coaching/training
  • Ensures all areas of Health & Safety operate effectively and within the requirements of the law
  • Builds good relationships with manufacturers, professional bodies, suppliers and statutory representatives
  • Ensures all capital outlay is authorised by their line manager or a director

What’s required from you?

  • Proven track record of sales achievement within the Motor industry
  • Experience of leading a team in a customer focussed environment
  • Proven ability in delivering sales with their team
  • Broad commercial business acumen
  • Ability to work in a changing environment


Driving Sales – Identifies and initiates opportunities to drive sales and deliver commercial benefits
Customer Service – Focuses on the needs of customers to improve service and sales
Planning & Organising – Organises own workload effectively, prioritising to deliver to deadlines
Analytical Ability & Decision Making – Demonstrates sound judgement in making decisions
Teamwork & Coaching – Quickly builds rapport and establishes relationships with others
Motivation – Demonstrates a positive attitude and takes responsibility for their own actions