Maximise the sales performance and profitability of the sales and aftersales departments. Actively markets the sales and aftersales operation. Consistently exceeds customer expectations. Delivers and maintain high standards in line with the franchise contract and business needs

Job Scope:

  • Responsible for the Sales & Aftersales departments for the Mercedes-Benz & smart franchises
  • KPI’s – sales, profit, stock  targets & composite
  • Financial –  managing agreed budgets/costs

Key Accountabilities & Responsibilities

  • Promotes the Mercedes-Benz culture of quality and excellence for self and team
  • Manages the sales and aftersales operation in line with the Company and Mercedes- Benz standards and processes
  • Monitors sales progress and takes action to meet targets agreed in the business plan
  • Delivers vehicle sales, service and parts sales
  • Controls costs and maximises profit margins to meet business targets
  • In conjunction with the Groups Communication Manager, formulates and implements marketing plans for the business
  • Analyses current procedures and identifies opportunities for improvement
  • Communicates and influences colleagues across all business areas
  • Initiates meetings to drive sales and generate ideas/solutions from the team
  • Communicates and develops strong personal relationships with customers to maintain their continued loyalty
  • Encourages the team to build strong relationships with customers to maintain their continued loyalty
  • Evaluates customer feedback and ensures the team responds accordingly
  • Consults with customers to establish their needs to deliver a high level of service
  • Reviews customer satisfaction and implements improvements through the team
  • Ensures the showroom and all areas are presented to the highest standard
  • Manages resource allocation to optimise seasonal and promotional peaks
  • Maximises the use of all advertising and point of sale material
  • Ensures the sales and aftersales teams have full knowledge and understanding of product, promotional and marketing activities
  • Provides training and support to the teams to improve product knowledge and competitor awareness to increase sales and aftersales opportunities
  • Develops the capabilities of individuals/team through the performance management process providing coaching/training
  • Ensures all areas of Health & Safety operate effectively and within the requirements of the law
  • Builds good relationships with manufacturers, professional bodies, suppliers and statutory representatives
  • Ensures all capital outlay is authorised by their line manager or a director



  • Proven track record of sales achievement within the Motor industry
  • Experience of leading a team in a customer focussed environment
  • Proven ability in delivering sales with their team
  • Broad commercial business acumen
  • Ability to work in a changing environment



Driving Sales – Identifies and initiates opportunities to drive sales and deliver commercial benefits
Customer Service – Focuses on the needs of customers to improve service and sales
Planning & Organising – Organises own workload effectively, prioritising to deliver to deadlines
Analytical Ability & Decision Making – Demonstrates sound judgement in making decisions
Teamwork & Coaching – Quickly builds rapport and establishes relationships with others
Motivation – Demonstrates a positive attitude and takes responsibility for their own actions