Mercedes-Benz South West has the backing of City West Country Ltd, a privately-owned family ran organisation with more than three decades of motor industry experience. The founder of the franchise is determined that family values will remain at the heart of Mercedes-Benz South West for many years to come. Our business employs 600 staff who are based across 9 sites throughout the South West, which includes our 4 dealerships which are based at Exeter, Taunton, Plymouth and Truro.

We are currently looking for a Marketing Specialist to join our Marketing team who are based at our site in Exeter. Working hours are Monday to Friday 08:30-17:00.

The successful candidate will be responsible for creating engaging marketing content to increase brand awareness and engagement, Managing all emarketing and marketing automation activities for the purpose of generating leads and lead nurturing and provides support with the CWC PPC strategy, generating and monitoring campaigns that will increase click throughs and conversions.

Role weight:
80% Email, marketing automation, website and PPC
20% Internal Communications and direct mail campaigns

What can we offer you?

  • 30 Days holiday (including bank holidays)
  • Commission Scheme
  • Car Benefit Scheme
  • Scottish Widows Pension Scheme
  • Employee Assistance Programme
  • Life Assurance
  • Excellent training and support
  • Career progression
  • Cycle to work scheme
  • Eye care vouchers
  • Long Service awards
  • Employee of the month awards

Salary:

£26,000 to £28,000 DOE

Marketing Specialist responsibilities:

  • Creation and implementation of a content planner to support marketing activities of the team
  • Develop personalised/segmented e-news communications for MBPC, smart and LBDM
  • Build intelligent and regularly audit routine communications
  • Scope and integrate tracking (pixels, measurable numbers etc) to grow attribution and journey transparency
  • Own all marketing automation (HubSpot) activities and work in alignment with the Customer Experience Officer on future sales integrations
  • Create content for internal and external magazines and press releases
  • Create and manage direct mail sends personalising to customer’s interaction ie model and interests
  • Analyse and report on individual activities, tracking openers, CTR and conversions
  • Ensure all outgoing material is professional, proof read and legally compliant
  • Conduct competitor research bi-annually to understand competitor communication and customer journeys
  • Be a key team player supporting the relevant team with support with social media and events when required
  • Support Group Marketing Manager with PPC activities
  • Champion culture change across all businesses, through effective commercially aligned reporting
  • Communicate clearly, regularly and promptly with colleagues across all business areas
  • Communicate the Mercedes-Benz culture of quality and excellence through channels of influence
  • Identify training and development needs for yourself as part of the personal development process
  • Ensure all capital outlay is authorised by Group Marketing Manager

What’s required from you?

  • Experience of marketing automation and emarketing platforms (essential – preferably Hubspot)
  • Confident copy-writer (essential)
  • A keen eye for detail
  • A strong understanding of Google Analytics and other tracking platforms (essential)
  • Working knowledge of Adobe Illustrator, Photoshop and InDesign (desirable)
  • PPC experience (essential)
  • SEO experience (essential)
  • Dynamic and driven self-starter
  • Team player
  • Flexible and professional

CORE MBSW BEHAVIOURS 
Driving Sales –  Identifies and initiates opportunities to drive sales and deliver commercial benefits
Customer Service – Focuses on the needs of customers to improve service and sales
Planning & Organising –  Organises own workload effectively, prioritising to deliver to deadlines
Analytical Ability & Decision Making – Demonstrates sound judgement in making decisions
Teamwork & Coaching – Quickly builds rapport and establishes relationships with others
Motivation – Demonstrates a positive attitude and takes responsibility for their own actions