The new Mercedes-Benz S-Class

In celebration of 140 years since Carl Benz’s invention of the automobile in 1886, the new S-Class emerges as the ultimate icon. As the world’s best-selling luxury saloon, it is meticulously refined in every detail to ensure it remains the benchmark in its segment. More than just a flagship model, it embodies the essence of the brand: a pioneering spirit, engineering excellence and craftsmanship – and that unmistakable feeling of “Welcome home.”. The latest evolution of the S-Class delivers its most extensive update in one generation, taking a leading role in the most ambitious product launch programme in Mercedes-Benz history. With more than 50 per cent of the S-Class – around 2,700 components – newly developed or re-engineered, it reaffirms a legacy of aspiration, engineering and digital ambition, and progress.

Unparalleled: More S-Class than ever with a bolder, confident and individual appearance

A new era of presence: illuminated star and striking light signature

The new S-Class asserts its status with a bolder silhouette and, for the first time, an illuminated grille, enlarged by around 20 per cent and accented with redesigned, three-dimensional chrome stars. For more than 100 years, the upright Mercedes star has symbolised brand heritage and pioneering spirit. Today, it enters a new era: for the first time, the star on the S-Class is optionally self-illuminated7– unmistakable, it becomes part of the S-Class light signature and gives the vehicle a radiant presence at night. The contemporary light design radiates prestige at its most beautiful and transforms every arrival – whether at a grand event or simply returning home – into a memorable occasion.

The new DIGITAL LIGHT twin-star headlamp design not only creates an iconic look day and night, but also enhances visibility, helping drivers feel more confident on any road. At the rear, newly designed taillights with three chrome-framed signature stars reinforce the S-Class identity, ensuring a lasting impression. For added distinction, an integrated light projector in the side sill trim casts the “Mercedes-Benz” lettering as a lighting scheme8 next to the car, greeting passengers and turning every entry and exit into a special moment.

Smarter and new Digital Light for night driving The new S-Class elevates visibility and safety with the new DIGITAL LIGHT system. Innovative micro-LED technology and a powerful new chip expand the high-resolution illumination field by approximately 40 per cent, delivering brighter high beams while reducing energy consumption, when compared with the predecessor system. Dynamic ULTRA RANGE high beam – with a reach of up to 600 metres, roughly six soccer fields – now swivels for optimal coverage, while its partial high-beam function improves detection of poorly lit road users without dazzling others. Combined with camera data and map intelligence, cornering light adapts more precisely to road layouts – all powered by in-house software integrated into the Mercedes-Benz Operating System (MB.OS) for faster adaptation. From the candlelit lanterns on Gottlieb Daimler’s Motor Carriage in 1886 to today’s DIGITAL LIGHT with projection function 10, Mercedes-Benz has illuminated every era of automotive history – and in the new S-Class, this expertise turns the night into an intelligent layer of safety and comfort.

Personalised: Endless MANUFAKTUR possibilities for a unique S-Class

The MANUFAKTUR programme delivers an unparalleled level of personalisation, offering exclusive paint finishes, luxurious leather packages and exquisite handcrafted details. Two new MANUFAKTUR shades are now available as standard colours: MANUFAKTUR black sparkling, featuring genuine glass flakes for a striking shimmer, and MANUFAKTUR verdesilver magno, introducing a sophisticated matte finish to the popular verdesilver tone.

For those seeking ultimate individuality, the newly launched MANUFAKTUR Made to Measure programme enables customers to create a truly individual vehicle. With MANUFAKTUR Made to Measure, customers can choose from more than 150 paint colours and over 400 interior colours for the new S-Class. Additional equipment choices include illuminated door sills with brand lettering, steering-wheel variants and emblem packages. It offers a broad selection of pre-approved options with fixed pricing and instant feasibility confirmation – and even enables customers to explore the full spectrum of technically achievable colours, providing unmatched customisation options for both exterior and interior designs. Requests that extend beyond this portfolio are evaluated individually by the MANUFAKTUR Made to Measure experts during a personalised consultation, either at the Center of Excellence in Sindelfingen or at a location of the customer’s choice. The personalised vehicle is brought to life through an immersive visualisation tool, enabling customers to select colours and design elements that reflect their individual taste.

Intuitive: A new digital S-Class experience powered by MB.OS

Mercedes-Benz Operating System (MB.OS) - the state-of-the-art supercomputer behind every drive

The new S-Class brings the latest Mercedes-Benz technology to centre stage. At its core is the purpose-built Mercedes-Benz Operating System (MB.OS), which comes with a new service-oriented electrical and electronic architecture. This supercomputer powers every domain — from assistance to infotainment to driving performance — delivering faster processing, greater computing power and a deeply integrated experience. MB.OS connects all systems into one intelligent ecosystem and is the base for MB.DRIVE and MBUX. Its connection to the Mercedes-Benz Intelligent Cloud enables over-the-air updates 11 for numerous vehicle functions, keeping the S-Class digitally up to date and attractive throughout its life. The result: the new S-Class becomes an intuitive companion, delivering seamless interaction, exceptional performance, and future-ready intelligence for every passenger — creating a driving experience that is smarter, safer and more personal than ever before.

MB.DRIVE: High-performance computing for state-of-the-art driving and parking assistance systems

The new S-Class models are equipped with a water-cooled supercomputer, providing sufficient power reserves for future functions. To provide top-tier driving assistance, every model comes equipped with a wide array of sensors: ten external cameras, five radar sensors and twelve ultrasonic sensors. These sensors work in conjunction with a high-performance control unit running on MB.OS. Artificial intelligence algorithms, which are trained on large amounts of fleet data, process the sensor data to understand the surrounding traffic conditions.

Standard equipment includes MB.DRIVE ASSIST, with features such as Distance Assist DISTRONIC with Steering Assist and Lane Change Assist. Evasive Steering Function Plus autonomously steers around objects or other vehicles to prevent collisions within the vehicle’s own lane. For enhanced highway support, Proactive Lane Change Assist offers automated lane changes. Additionally, MB.DRIVE ASSIST PRO includes enhanced assistance functions 12 such as automated braking at stop signs and on traffic lights. While the different functions will be available either as a factory-fitted optional extra or as a Digital Extra via the Mercedes-Benz Store, their availability is also depending on the market.

MB.DRIVE ASSIST PRO enables a seamless and safe point-to-point driving experience – even in dense urban traffic. Available in China with the market start, the offering in the U.S. will follow a bit later, while other markets, such as Europe, will get the equipment once regulations permit.

MB.DRIVE PARKING ASSIST 13 detects parking spaces on both sides of the vehicle at a particularly early point and enables angled parking for the first time. It also recognises spaces not marked solely by white lines. Notably, the car can now assist in exiting a parking space, even after a manual parking manoeuvre. In addition, the system can park fast, adding significant value for customers. First in China, the Reverse manoeuvring function will be available. Under certain conditions, this assistance system enables the vehicle to precisely retrace its path when reversing. While this assistant is active, the image from the reversing camera and a graphic representation of the planned path are displayed on the main screen. This is particularly useful in traffic situations where a turning manoeuvre is not possible.

MB.DRIVE PARKING ASSIST 36014 delivers new and enhanced surround-view displays with its 360-degree camera and a new-look UI. When manoeuvring, this will show a distance warning to help the driver avoid damage to the rims. The Visual Rim Protection warning will be available later in the new S-Class.

Introduction of the fourth MBUX generation in the S-Class: Exceptionally intuitive and personalised with artificial intelligence

Powered by MB.OS, the fourth generation of MBUX comes to the S-Class. It comes with AI from ChatGPT4o and Microsoft Bing as well as Google Gemini, combining multiple AI agents in one system. With that, the new MBUX Virtual Assistant15 “Hey Mercedes” revolutionises the relationship between the vehicle and the passengers in every seat. Customers experience a more intuitive, more personal digital companion with generative AI, multi-turn dialogues one might have with a friend and short-term memory. The MBUX Virtual Assistant appears as a living avatar on the Zero Layer, featuring dynamic colours and animations, along with two new avatar designs: a human-like figure and “LittleBenz” for enhanced emotional connection.

The interface now features an enhanced MBUX Zero Layer, displaying recently used apps, customisable folders and intuitive swipe navigation for effortless control and ease of use. More than 40 apps 16 can be installed across categories such as audio, video, productivity and entertainment — with the portfolio continuously expanding.

MBUX Superscreen: Immersive clarity for the driver, personalised entertainment for the front passenger

A new display concept: as standard, the MBUX Superscreen unites the 14.4-inch central display and the 12.3- inch passenger display beneath a continuous glass surface, creating a sculptural visual unit. While the driver benefits from clear, focused information, the front passenger can enjoy a personalised entertainment experience — such as streaming, gaming or apps — even while the vehicle is in motion, in line with countryspecific regulations. A camera-based privacy function subtly adapts the passenger screen to minimise distraction for the driver. The 12.3-inch digital instrument cluster, optionally available in 3D, appears to float behind the wheel with striking clarity. Curated high-resolution ambient styles and visual modes by Mercedes-Benz UI designers transform the MBUX Superscreen into an immersive, atmospheric digital space that enhances every journey.

Navigate with confidence: Intelligent MBUX Surround Navigation based on Google Maps and MBUX Augmented Reality Head-up Display

In the new S-Class, MB.OS enables a navigation experience based on Google Maps. The navigation solution developed as part of the partnership between Google and Mercedes-Benz is additionally one of the first integrations of Google Cloud’s new Automotive AI Agent for in-vehicle conversation services with Google Maps. Integrated visual guidance also reaches a new dimension with MBUX Surround Navigation. It seamlessly integrates the driver-assistance view with a 3D representation of the surroundings around the S-Class, providing real-time routing on the driver's display. Drivers benefit from improved situational awareness, seeing what the S-Class sees and how the assistance systems support them, so every drive feels informed, supported, and sublime. This is complemented by the MBUX Augmented Reality Head-up Display, which projects key guidance cues such as arrows, lane recommendations and points of interest seemingly onto the road ahead. This intuitive visual support helps drivers anticipate complex manoeuvres with ease, enhancing confidence and comfort – particularly in unfamiliar cities or dense urban traffic.

Ideas, organised: Productivity redefined

MBUX Notes and MBUX Calendar take productivity on the move to a new level. Imagine preparing for an important meeting while en route: simply dictate your thoughts hands-free in multiple languages, and MBUX Notes — powered by AI — summarises and structures them into clear bullet points. Your ideas can then be shared via Gmail or Outlook, or synced to OneNote for further editing. With strong data protection and no permanent storage by third parties, your notes remain secure while you stay organised and ready.

UK Specification may vary. Mercedes-Benz S 350 d 4MATIC Saloon | energy consumption combined: 6.8–6.2 l/100 km | CO₂ emissions combined: 179–162 g/km | CO₂ class: G–F9 4 The price quoted is the gross list price in Germany for private customers including 19 % VAT, plus delivery costs or costs for factory collection. 5 For the Mercedes-Benz S 350 d 4MATIC Saloon with a 20 % special leasing payment, 36-month term and 45,000 km total mileage. 6 The price quoted is the net list price in Germany excluding 19 % VAT plus delivery costs or costs for factory collection. 7 Available as optional equipment shortly after market introduction. The availability of the equipment, functions, features and services shown depends on the respective vehicle model, the individual configuration and the respective market. 8 Available as optional equipment shortly after market introduction. The availability of the equipment, functions, features and services shown depends on the respective vehicle model, the individual configuration and the respective market. 9 The specified values were determined in accordance with the prescribed measurement procedure WLTP (Worldwide harmonized Light-duty vehicles Test Procedures). The energy consumption and CO2 emissions of a passenger car depend not only on the efficient utilisation of fuel or the respective energy carrier by the car, but also on the driving style and other non-technical factors. 10 To use the Digital Extras, you must create a Mercedes me ID and agree to the Terms of Use for Digital Extras and the Mercedes me ID Service Terms in their applicable versions. In addition, the respective vehicle must be linked to the user account. After the limited term expires, the Digital Extras can be extended for a fee, provided they are still offered for the corresponding vehicle. 11 To use the Digital Extras, you must create a Mercedes me ID and agree to the Terms of Use for Digital Extras and the Mercedes me ID Service Terms in their applicable versions. In addition, the respective vehicle must be linked to the user account. After the limited term expires, the Digital Extras can be extended for a fee, provided they are still offered for the corresponding vehicle. 12 Our driver assistance and safety systems are aids and do not relieve you of your responsibility as the driver. Please take note of the in-formation in the Owner's Manual and the system limits which are described therein. 13 Driver remains responsible to monitor the parking process and surroundings at all times. 14 To use the Digital Extras, you must create a Mercedes me ID and agree to the Terms of Use for Digital Extras and the Mercedes me ID Service Terms in their applicable versions. In addition, the respective vehicle must be linked to the user account. After the limited term expires, the Digital Extras can be extended for a fee, provided they are still offered for the corresponding vehicle. 15 To use the Digital Extras, you must create a Mercedes me ID and agree to the Terms of Use for Digital Extras and the Mercedes me ID Service Terms in their applicable versions. In addition, the respective vehicle must be linked to the user account. After the limited term expires, the Digital Extras can be extended for a fee, provided they are still offered for the corresponding vehicle. Described features are part of the Digital Extra "MBUX Voice Assistant". 16 Data for Germany; number varies depending on the market.