Whether purchasing new or Approved Used, deciding on the colour of your next car can be as big a decision as choosing the car itself. Even if it isn’t something we feel particularly strongly about, research suggests that a massive 39% of us are likely to change brands if we can’t get a car in our chosen colour.
A psychological shortcut.
So, why does car colour really matter?
Behind a new home, a car is believed to be the second most important purchase we can make. Our choice is usually down to personal preference (rather than availability, for example) and therefore is a reflection of our individual style and personality. Colour is one of the most important of these defining characteristics and, above even make or model, commands universal understanding.
According to www.littlethings.com here’s what some car colours are thought to say about their owners:
White – Conveys freshness and modernity. A white car reflects a taste for elegance and a driver that strives for perfection.
Grey – Not to be confused with silver, grey is a colour of caution and compromise. Owners prefer life to run on an even keel rather than with big ups and downs.
Black – Black is a powerful colour. If your car is black, you are dignified and striking without being showy.
Blue – If you own a blue car, you are compassionate, optimistic, stable, honest, and serene. You like to be admired for strong sense of self and wisdom.
Red – Red is often the colour chosen by those who have a zest for life. If your car is red, you’re most likely ambitious, impulsive and outgoing.
For further consideration.
As well as affecting how other drivers perceive us, it is also important to consider car colour for other, more practical reasons.
Research by retailer Halfords concluded that birds are more likely to defecate on red cars over their more subtle counterparts. The study, conducted across five major English cities, recorded the bird droppings on approximately 1,140 cars over a number of days. Red cars came off worst with 18% of red cars receiving the unwelcome mess, closely followed by blue cars (14%) and black cars (11%). Green cars faired best with just 1% coverage.
It has also proven that some car colours are more accident-prone than others. A study by Monash University in Australia analysed crash data from police to determine that black, blue, grey, green, red and silver cars are more likely to be involved in a crash than others. Their research suggested that white cars appear to be the safest option, arguably because lighter coloured cars are easier to see.
If your intention is to sell your vehicle on in the future, it is important to consider the pool of shoppers that may be available to you. To increase the number of potential buyers and make a sale easier, choose a popular colour. That’s not to say that unusual colours will not receive interest. In fact, they may even fetch a higher price. You might just have to wait longer to find the right buyer.
The big three.
With this final point in mind, we wanted to get a better picture of what the nation’s favourite car colours actually are.
The chart below documents the best selling colours of the last two decades. What is clear is that there hasn’t been a great amount of variance, with white, silver and black consistently commanding the top three spaces. This year, black has returned to the top after four years of dominance by white!
- Grey saw highest number of registrations on record, at 500,714, also achieving its highest-ever market share.
- Bronze rose three places to take a top 10 position for the first time since 2011, with demand growing 39.5% to 12,421 units.
- Orange was increasingly popular in 2017, with demand growing by 9.4% to its highest-ever level of 19,064 units
Preferences at Mercedes-Benz South West.
When comparing this to the analysis of our own sales from January to October this year, we can see that the preferences of Mercedes-Benz South West customers do not differ greatly from those of the general population.
Grey has overtaken white as the most popular colour among our customers, accounting for 25.7% of all vehicles sold. White was a close second (24.3%) and then black (22%).
One of the wonders of the modern automotive industry is the wealth of options open to potential buyers who want a car whose looks suit them perfectly.
The opportunity to personalise your new car does not, therefore, end with colour. As well as a wealth of model lines, comfort packages and technological additions, there are upholstery styles, interior trim options and paint finishes to suit every taste.