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Daimler owned heycar.co.uk launches in the UK
25 Aug 2019
heycar.co.uk, a new online marketplace for used cars, launched in the UK last week. heycar is on a mission to bring greater trust and transparency to one of the UK economy’s largest retail sectors. The brand will do this by creating a superior user experience for consumers and dealers, launching with an inventory of over 100,000 listed vehicles from nearly 50 brands across 1,400 dealerships, including Mercedes-Benz South West dealerships in Exeter, Plymouth, Taunton and Truro.
heycar has a strong focus on offering quality used cars to consumers. This is achieved by partnering with selected dealers and only listing vehicles that are under 8 years old, have less than 100,000 miles on the clock and come with a warranty.
heycar aims to overcome consumer scepticism and make its mark on the sector through innovation and fresh thinking. heycar brings a simpler solution to the UK, allowing users to search for and find their used car, complete with a finance quote, in a seamless online journey.
The heycar team conducted research with 2,000 participants in the UK, exploring consumer attitudes towards the used car industry. The research finds that ‘choosing a car to buy’ is the life decision that the largest number of Brits wish was simpler, selected by over a quarter of participants. The most important factor to simplify the car buying process is ‘better quality assurance’, selected by 43% of participants.
Speaking at the heycar launch event in London, CEO Mat Moakes comments: “We’ve developed heycar to solve customer pain points. We’ll offer a simpler, more effective solution for both used car buyers and dealers. Our site will be ad-free, improving transparency and consumer trust. heycar won’t charge dealers a listing fee, encouraging them to display all their best quality stock. After the launch phase we will charge on a lead-generation basis, guaranteeing a win-win for our dealer partners.”
heycar is a brand owned by Mobility Trader Holding GmbH, whose shareholders are Volkswagen Financial Services and Daimler Mobility, the parent company of Mercedes-Benz and smart. heycar launching in the UK market follows the brand’s foundation in Germany in 2017. Since then, heycar has built up an inventory of over 400,000 quality used cars from more than 4,000 dealerships in Germany, making it one of the top players in the German market. heycar.co.uk now builds on this success in the brand’s second European market.
The heycar team conducted research with 2,000 participants in the UK, exploring consumer attitudes towards the used car industry. The research finds that ‘choosing a car to buy’ is the life decision that the largest number of Brits wish was simpler, selected by over a quarter of participants. The most important factor to simplify the car buying process is ‘better quality assurance’, selected by 43% of participants.
Speaking at the heycar launch event in London, CEO Mat Moakes comments: “We’ve developed heycar to solve customer pain points. We’ll offer a simpler, more effective solution for both used car buyers and dealers. Our site will be ad-free, improving transparency and consumer trust. heycar won’t charge dealers a listing fee, encouraging them to display all their best quality stock. After the launch phase we will charge on a lead-generation basis, guaranteeing a win-win for our dealer partners.”
heycar is a brand owned by Mobility Trader Holding GmbH, whose shareholders are Volkswagen Financial Services and Daimler Mobility, the parent company of Mercedes-Benz and smart. heycar launching in the UK market follows the brand’s foundation in Germany in 2017. Since then, heycar has built up an inventory of over 400,000 quality used cars from more than 4,000 dealerships in Germany, making it one of the top players in the German market. heycar.co.uk now builds on this success in the brand’s second European market.