We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Top Car Colours 2025
15 Dec 2025
We've compiled a list of our most popular Mercedes-Benz car colours for 2025.
The colour of a car is often a contributing factor when it comes to the purchase process, and it's always interesting to see what the top car colours of the previous year has been. We're taking a look at the most popular car colours purchased at our Mercedes-Benz South West dealerships, and exploring what your favourite car colour says about you!
What does your car colour say about you?
The colour of a person's vehicle does not necessarily say anything about their personality or character. Some people choose a certain colour for practical reasons, such as wanting a colour that is less likely to show dirt, while others choose a colour that they simply like or that matches the colour of their house. According to Hot Cars, the reason you choose a particular colour for your car may reflect your individual personality and how much you want to stand out from the crowd. The Daily Mail has also weighed in on what your car colour could say about you.
Black
Black has always been a popular colour, they’re elegant yet stylish and an all-time classic. According to Carmoola, “Black is the colour selected by people who want to convey authority. Black automobile drivers tend to be perfectionists and control freaks as well.”
33.6% of all cars sold by Mercedes-Benz South West this year were black, earning it the top spot on our most popular car colour. The GLS was also very popular in black, with just over 78% of our annual sales being this colour, followed by grey.
Grey
On the other end of the spectrum, we have grey car owners, making up 26.5% of our models sold in 2025 (1% less than last year). These people would rather not be in the spotlight. They avoid attention in opposition to their red-car counterparts. “Owners of grey cars could have a more conservative outlook. They are measured, think things through, don't make rash decisions. Typically, they're not spontaneous." Some customers may also choose this colour as it can be easier to hide dirt and blemishes, making it easier to maintain compared to darker colours, such as black.
The most popular range of models sold in grey were the electruc SUVs, including the Mercedes-Benz EQA, Mercedes-Benz EQB and Mercedes-Benz EQC. However, it was the illustrious flagship model, the S-Class, that was the most popular car in grey, with a staggering 90% of units sold being this colour.
White
White vehicles owners are seen to be unassuming and convey a notion of purity and calmness. Individuals who select white colored cars prefer a detachment from the commotion and clamor of the outer world. White cars made up 13.7% of all cars sold at Mercedes-Benz South West this year, up 1% fom last year and moving it into a podium third place position.
AMG drivers were a fan of white in 2025, as the Mercedes-AMG SL was the most popular model in this colour at 30.8%, compared to last year's popular white model being the polar opposite Mercedes-Benz B-Class, which took up 33.3% of white car orders.
Blue
Blue is a worldwide symbol to emulate calm, so it’s no surprise that blue car owners are said to be logical and rational, Hot Cars also added that these individuals are seen as approachable. However, the popularity of Blue came in fourth this year, dropping a place from last year and making up 12% of all car purchases this year.
The most popular model in this colour was the mighty G-Class (or G-Wagon), with blue making up 33.3% of all its units sold this year.
Silver
Die-hard Mercedes-Benz fans will recognise the importance of this car colour, thanks to the history of the legendary Mercedes Silver Arrows racing cars from the 1930s. The story goes, the racg car was too heavy to meet the race requirements and was about to be disqualified, but an engineer suggested they remove the paint work and strip it back to it's bare metal work (in glorious silver, of course). This saved 1kg of weight, putting it under the weight requirement threshold and the model went on to win the race at the Nürburgring History was made that day and Silver became the flagside colour of Mercedes-Benz.
Sadly, less than 10% of our Mercedes-Benz South West models sold in 2025 were silver. Interestingly, the more conservative colours of black and grey were the only colours to increase in popularity.
Red
A red car is said to portray confidence and an adventurous risk-taking spirit, red-car owners enjoy being the centre of attention and hogging the spotlight. “They're likely to be confident, always seeking the next adventure and they always live life in the fast lane. They take risks, not always calculated ones. They're very spontaneous and likely to be the liveliest friend, and the most bold outgoing one.”
Red cars made up 4.5% of all cars sold from Mercedes-Benz South West this year, which dropped slightly, compared to last year's figure.
Most popular at Mercedes-Benz South West in 2024 vs 2025
We’re taking a trip down memory lane and looking at all of our new and used car orders of 2025, to see which were the most popular colours among our customers in the South West.
| Colour | 2024 | 2025 |
| Black | 33.4% | 33.6% |
| Grey | 23.9% | 26.5% |
| White | 14% | 13.7% |
| Blue | 13.3% | 12% |
| Silver | 9.5% | 9.1% |
| Red | 5.2% | 4.5% |
| Green | 0.3% | 0.3% |
| Yellow | 0.3% | 0.3% |
| Brown | 0.03% | 0% |
Personal Touch
Personalising your vehicle doesn’t stop at colour, we can offer you an expansive range of model lines, upholstery styles, interior trim options and paint finishes! Lastly, we can’t forget the Digital Extras packages, offering exciting infotainment to make your driving experience seamless.