The Geneva Motor Show 2020 took digital seriously this year. Now in its 90th year, the Switzerland based event has been the setting for the motor industry’s latest and greatest automotive reveals. This is where the world’s most renowned manufacturers come together and lay down the future of technology and innovation, and this year Mercedes-Benz and Mercedes-AMG revealed a host of announcements around the new E-Class.
This year’s Geneva Motor Show was slightly different, with the cancellation of the event amid public health concerns. But the show must go on, and with much of the discussion focused around digitalisation, this felt on point owing to the fact that audiences were able to tune in to the press conference online over the Mercedes me platform.
There was much excitement surrounding the best-selling model series, the innovative E-Class, with ‘electrification’ of the E-Class being at the core driving principals detailed by Ola Källenius, CEO of Mercedes-Benz Cars.
Continuing the push towards electrification, with the goal of cutting up to 20% of CO2 emissions in 2020, three new plug-in hybrid compact models were announced, viewers were gifted a teaser of the new all-electric EQA.
With new engine variants announced at the Geneva Motor Show 2020, and the introduction of a diesel option with a 48-volt electrical system and an Integrated Starter-Generator (ISG), Mercedes-Benz is looking to become completely CO2 neutral by 2039.
Here’s a look at the exciting highlights from the digital press conference.
The Biggest Announcements From the Geneva Motor Show 2020
The EQA is coming
The next step in all-electric vehicles for Mercedes-Benz after the hugely successful launch of the EQC; the EQA is currently under-going rigorous testing in the extreme conditions of Northern Sweden, and under the cover of heavy camouflage to stop us guessing too much! All we do know is that this compact model is going to be a big step in Mercedes-Benz’ electrification journey.
New Plug-In Hybrid Compact Models
“By the end of the year, we will more than double the number of plug-in hybrids,” Markus Schäfer, R &D Lead at Mercedes-Benz.
There’s much excitement around the announcement of three new additional plug-in hybrid models: the CLA 250e Coupe and Shooting Brake, and the GLA 250e, boasting large boot spaces while integrating a large battery.
As a result, the new models have a driving range of 70km and the added A/C and D/C charge capabilities mean the models can go from 10% to 80% charge in just 25 minutes. As studies have shown, 90% of daily commutes are less than 50 kilometres, making primary drives essentially emission free. These will also come as petrol and diesel options to cater for Europe and American markets.
The E-Class is being redefined
Another big reveal were the new E-Class Saloon and Estate models, which have been given a comprehensive update with the first plug-in hybrid models rolling out in European dealerships this summer. Chinese markets will soon after see the introduction of the long-wheelbase version of the Saloon, and the Coupe and Cabriolet models following suit.
The two new E-Class petrol and diesel engines will be rolled with 48-volt battery technology and ISG (Integrated Starter-Generator) for high fuel efficiency, bringing the total to seven model variants in the E-Class range. The four-cylinder petrol engine with ISG replace the conventional starter and alternator generators for improved overall fuel economy and lower emissions.
“E-Class buyers are our most loyal customers: eight out of ten buyers choose a Mercedes-Benz again the next time they buy a car.” Britta Seeger, Head of Marketing and Sales
The E-Class Facelift
Another big highlight from the digital conference was the reveal of a new dynamic design to the E-Class and a host of next-generation driver assistance systems. Set to arrive in European dealerships in summer 2020, both the E-Class Saloon and Estate models have had a number of exterior upgrades. These include AMG Line features as the new basic exterior, with the recognisable A-shape grille and a more aerodynamic front bumper design. Redesigned front headlamps and two-piece all-LED tail lights on the Saloon define the new E-Class, alongside a host of extra details to both its exterior and interior.
The New E-Class is a ‘Tech Machine’
Featuring the latest and greatest on-board MBUX technology, the new E-Class Saloon and Estate plug-in hybrids bring greater interaction between the user and machine, with downloadable new features adapting more to our driving experience.
Capturing leading-edge technology, the new plug-in hybrid E-Class models feature the new steering wheel with capacitive hands-off detection, Active Distance Assist with route-based speed adjustment and Active Blind Spot Assist. This is just some of the incredible technology behind the wheel.
The new E-Class models will also feature two 10.2-inch digital screens as standard (optional 12.3-inch widescreen displays available) and the MBUX voice control as standard.
The New Mercedes-AMG E 53 4MATIC+ Revealed
Mercedes-AMG unveiled the new E 53 4MATIC+ in both the Saloon and Estate business-class models. Starting with the AMG-specific grille and recognisable A-shape contour, the E 53 4MATIC+ exudes power and status.
Featuring a 3.0-litre engine and a 48-volt electrical system, the E 53 4MATIC+ is capable of generating 435bhp, plus an extra 22bhp from the EQ Boost starter-alternator. This means the E 53 4MATIC+ can do 0 to 100 kilometres per hour in just 4.5 seconds.
Browse our full range of E-Class models and book a test drive online today.
The automotive industry is known for pushing the boundaries of technology, and although the cancellation of a highlight in our calendar brought disappointment to many, the resourcefulness and innovation in digitising the Geneva Motor Show 2020 once again proved that we are still driving the future.